K2 is the original American Ski and Snowboard Brand, founded in 1962 in Washington State. The brand continued to pioneer by expanding into snowboards in 1987 and was the first brand to specifically engineer products for women starting in 1999; our Women’s Alliance™. Today we are resetting the K2 brand for the future, one that builds on this legacy to reposition as the industry leader.
Expanding the K2 product line from K2 SKI to K2 Snowboard and adding pro-riders that continuously push the limits of snowboarding the brand has become a staple in the snowboard industry with new product inovations with snowboards like the Alchemist and the Manifest and the Excavator.